Pit a Pet is an app that keeps track of your pet's health & well-being as well as memories and precious moment with your pet. Learn more about your pet and become a best friend with them in your life. 

Coming up with a concept

Background

Pet ownership in the U.S. has jumped significantly over the past three decades. As of 2023, 66% of U.S. households (86.9 million homes) own a pet. That’s up from 56% in 1988, pet ownership statistics show. From companionship to emotional support, pets are vital to owners’ lives. In fact, 85% of dog owners and 76% of cat owners consider their pets to be a member of the family. 

(Source: Pet Ownership Statistics 2023, Forbes Advisor) 

Problem

There’s no denying the benefits of dog ownership, but being responsible for a dog comes with challenges. These obligations can cause some to have regrets about owning a dog, a Forbes Advisor survey of 2,000 dog owners found. Messes, challenges in finding care for the dog, and dog training are among the top reasons they regret getting a dog. The vet bills are also a burden for some dog owners and can affect how often dogs go to the vet. Here’s more about dog owner regrets and concerns about vet bills: 

• 54% of dog owners have regrets about getting a dog.

• Dog owners cited cleaning up after a dog as the biggest challenge associated with dog ownership (27%), followed by finding care for the dog when traveling or going to work (26%), training the dog (25%), cost (24%) and barking or whining (24%).

(Source: Pet Ownership Statistics 2023, Forbes Advisor) 

A name and tagline of an app

• Pit a pet : Pit a pat + A pet

• Tagline : Pet makes your life better

The app will provide information on essential knowledge related to dog-raising(training, health care) and services to find a care center near them and record the memories with the pet.

1. Providing education services for dog training.

2. Medical recording service.

3. Finding a care center.

4. Recording and sharing memories with dogs.

Main target user 

Millennial and GenX Pet(Dogs) owners who are concerned about their pet’s well-being but struggle with a lack of knowledge on how to raise their pets. 

How the app works 

The app will provide information on essential knowledge related to dog-raising(training, health care) and services to find a care center near them and record the memories with pets. 

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Wireframe

Low-fidelity Prototype

Low-fidelity Prototype for Pit a Pet

Key Mockups

High-Fidelity Prototype

High-Fidelity Prototype for Pit a Pet